The Seed of Inspiration
It all began with Ash, whose birthday falls on the 21st of December. With a birthday falling so close to Christmas she often found that it made it hard for friends & family to think of separate gifts for both occasions. She often encountered the challenge of receiving combined gifts, which, while appreciated, didn't always hit the mark. Many of these well-intentioned presents ended up tucked away in a cupboard, regifted, or even discarded. For years to come, Ash would then send exact screenshots, links & lists of items she had her eye on to friends and family, highlighting how fragmented the gift-giving & receiving process really was. She also noticed the staggering impact of unwanted gifts filling landfills and the sense of disappointment that accompanied them. This realisation sparked an idea that would evolve into Suscel.